All is not what it seems
To recapture the costs of offering a group’s affinity credit card, issuers often prefer working with large organizations that allow direct access to members.
This provides the issuer with the group’s implied endorsement and access to members for the purpose of cross-marketing credit cards and other financial products.
An affinity group with sufficient number of members, say in excess of 5,000, and who can give access to its membership base will find many banks willing to issue the credit card. http://en.wikipedia.org/wiki/Affinity_credit_card_scheme
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